The American Marketing Association - 1073 Words

Title: The American Marketing Association at EIU Specific Purpose: To inform the audience about The American Marketing Association Thesis Statement: The American Marketing Association is a national group that has 75 years worth of experience in helping professionals and students utilize their talents and preparing all for the ever changing market. Introduction Attention Getter: In todays modern world, everyday we look for new young people to carry on our businesses and provide new and upcoming ideas for our financial world. Introduction Concept: My interaction with AMA has lead me to look into the large institution that spreads all through our country and beyond. Eastern Illinois University provides a national chapter on campus†¦show more content†¦The American Marketing Association helps connect students to the professional world for an easy transition into the work force by networking with local and global companies. A. AMA Encourages students to interact with each other and other groups on campus along with professionals from different business’ to get an inside look. 1. Greg Grimm, V.P. of Communications for the AMA Chapter here at EIU says that â€Å"every year the the group and its members get to experience one-on-one time with educated professionals from companies around the area. 2. Greg says â€Å"the one-on-one atmosphere with professionals helps students make a personal connection which in turn helps establish future connections and job opportunities.† 3. The opportunities and activities AMA does with companies around the area help students narrow their ideas on a job and find what they like the most. B. Networking will also show students the trends in the ever changing job industry and what to expect and prepare for. 1. AMA provides many events for students like job fairs and visiting area companies to learn what is new in the market every year and what are certain tra its employers look for. 2. Events like these provide students a head start in getting their name out in the job market and once again get to talk to companies on a personal level. Transition: Networking is mainly to help people get their foot in the door and to get to know what their future can be like and what toShow MoreRelatedMarketing Analysis : The American Marketing Association1854 Words   |  8 PagesWhen we all think of marketing most may think of marketing as a company soliciting a product or trying to sell something with different types of sales pitches. 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